The new tagline "Go Next. Now." encapsulates the DNA of EXL - the Relentless Pursuit of Excellence. It underscores our commitment to consistently raise the bar by providing a customized solution to our client’s challenges by bringing together our capabilities in Transformation and Outsourcing.

As we continue to grow and evolve as an organization, we felt the time was right to initiate a new brand that captured our long tradition of providing superior service by recognizing and successfully addressing the issues that would impact our clients now and in the future. In the process of evolution over a decade, our values have remained constant and have made us the ethical, strong and resilient organization that we are. The new brand embodies our values of accountability, innovation, excellence, urgency, integrity and respect.

EXL's logo has undergone changes that echo the transformation of the organization over the past decade and underscore the importance of EXL's most valued asset – its people.

The logo retains the color palette – blue, representing the traditional values of dependability, dedication and commitment; and orange which is representative of new age values such as innovation, creativity, the drive to excel and the desire to grasp the future. The humanoid represents an effortless unison of the two points of view and embodies an air of dynamism and an irrepressible approach towards the future.

The new identity reinforces and strengthens our position as market leaders in the Transformation and Outsourcing space. As we look to grow EXL both from a capabilities and geographies standpoint, our new brand philosophy illustrates our endeavor to help customers make effective decisions, increase efficiencies, improve their control environment and prepares them to Go Next. Now.