MARKETING ANALYTICS

EXL develops turnkey, direct marketing solutions for highly targeted customer acquisition. We combine our unmatched industry experience, extensive data resources, deep analytics and proprietary data-driven processes to produce profitable multi-channel direct marketing campaigns for our clients.

EXL’s success is driven by an unrelenting focus on producing profitable books of business for our insurance clients. Our highly sophisticated targeting process quantifies revenue, risk, and retention to produce books of business that outperform profitability objectives and drive long-term relationships. EXL Marketing Analytics employs a measure of lifetime value to target each marketing prospect.

Our unique variable cost business model ensures our focus is on making your program successful. We include marketing analysis and planning, database creation and management, custom targeting and modeling, and creative development and production in our per name targeted charge.

PROPRIETARY RESULTS-INFORMED DATA ASSETS

  • Complete in-house, multi-bureau credit files refreshed monthly
  • Multi-bureau triggers and x-dates
  • Multiple compiled demographic and property files
  • Proprietary, non-credit insurance and credit risk scores
  • Digital, email, and small business files
  • 6,000+ data attributes on more than 244M individuals

MULTI-CHANNEL MARKETING APPROACH

  • Direct mail, digital, targeted television, radio and other addressable media
  • Real-time decisioning platform uses advanced analytics to score and segment online prospects
  • Match and deploy email, social media, and vertical search based on development of audience targets
  • Unique omni-channel database marketing approach

ADVANCED ANALYTICS

  • Team of 1,950+ talented and highly-trained data scientists recruited from top universities
  • Fluent in complex modeling techniques including multivariate statistical and gradient boosting methods
  • Numerous awards in data mining competitions
  • Extensive in-house training program

EXPERIENCED PROFESSIONAL STAFF

  • Experienced C-level senior managers with unmatched business acumen
  • Decades of leadership experience in insurance and financial services
  • Experience across multiple industries and verticals, including insurance, banking, and telecommunications
  • Insurance experience includes auto, home, life, and health

$6.3B

Produced in aggregate customer revenue since inception

8M

Generated over consumer responses

3,100

Over targeted campaigns across all channels (direct mail, digital, DRTV)

600

Developed and implemented over custom targeting models

43

Launched direct marketing programs for different corporate customers

100%

Achieved campaign success rate

CASE STUDIES

AUTO INSURANCE

A personal lines insurer challenged to grow its auto insurance revenue base was seeking marketing approaches that would cost-effectively deliver preferred business risk. After a feasibility study and subsequent test demonstrated the potential for profitable customer acquisition through direct mail, the insurer conducted nearly 10 million mailings in the first year of a campaign that produced a desirable mix of business and satisfied its preferred risk preference.

DOWNLOAD

LIFE INSURANCE

A leading 10 insurance company with upper-income consumer targets was seeking to grow premiums generated and more effectively retain agent relationships. An online advertising campaign was developed to focus on the benefits of whole life insurance while leveraging the carrier’s strong brand identity. That campaign not only increased written premium for whole life insurance and other products, but it improved agent retention and engagement.

DOWNLOAD

MEDICAL INSURANCE

A leading national agency of individual medical products needed to bolster its writings of Medicare Advantage and Supplemental coverages as well as aggressively grow its commission-based business. Using direct-response television advertising, the company saw a 23% improvement in cumulative cost per sale efficiency. Five creative spots combined with a complex and coordinated media-buy strategy outperformed targeted goals and the initial budget was tripled. Again, targeted allowable were beaten.

DOWNLOAD

READY TO LOOK DEEPER?

CONTACT OUR MARKETING ANALYTICS LEADERSHIP TEAM.

Contact

GET IN TOUCH WITH US

Address
280 Park Avenue, 38th Floor
New York, NY 10017

For career click here