MARKETING ANALYTICS

EXL develops turnkey, direct marketing solutions for highly targeted customer acquisition. We combine our unmatched industry experience, extensive data resources, deep analytics and proprietary data-driven processes to produce profitable multi-channel direct marketing campaigns for our clients.

EXL’s success is driven by an unrelenting focus on producing profitable books of business for our insurance clients. Our highly sophisticated targeting process quantifies revenue, risk, and retention to produce books of business that outperform profitability objectives and drive long-term relationships. EXL Marketing Analytics employs a measure of lifetime value to target each marketing prospect.

Our unique variable cost business model ensures our focus is on making your program successful. We include marketing analysis and planning, database creation and management, custom targeting and modeling, and creative development and production in our per name targeted charge.

PROPRIETARY RESULTS-INFORMED DATA ASSETS

  • Complete in-house, multi-bureau credit files refreshed monthly
  • Multi-bureau triggers and x-dates
  • Multiple compiled demographic and property files
  • Proprietary, non-credit insurance and credit risk scores
  • Digital, email, and small business files
  • 6,000+ data attributes on more than 244M individuals

MULTI-CHANNEL MARKETING APPROACH

  • Direct mail, digital, targeted television, radio and other addressable media
  • Real-time decisioning platform uses advanced analytics to score and segment online prospects
  • Match and deploy email, social media, and vertical search based on development of audience targets
  • Unique omni-channel database marketing approach

ADVANCED ANALYTICS

  • Team of 1,950+ talented and highly-trained data scientists recruited from top universities
  • Fluent in complex modeling techniques including multivariate statistical and gradient boosting methods
  • Numerous awards in data mining competitions
  • Extensive in-house training program

EXPERIENCED PROFESSIONAL STAFF

  • Experienced C-level senior managers with unmatched business acumen
  • Decades of leadership experience in insurance and financial services
  • Experience across multiple industries and verticals, including insurance, banking, and telecommunications
  • Insurance experience includes auto, home, life, and health

$6.3B

Produced in aggregate customer revenue since inception

8M

Generated over consumer responses

3,100

Over targeted campaigns across all channels (direct mail, digital, DRTV)

600

Developed and implemented over custom targeting models

43

Launched direct marketing programs for different corporate customers

100%

Achieved campaign success rate

READY TO LOOK DEEPER?

CONTACT OUR MARKETING ANALYTICS LEADERSHIP TEAM.

GET IN TOUCH WITH US

Mail

lookdeeper@exlservice.com

Address

280 Park Avenue, 38th Floor

New York, NY 10017