EXL develops turnkey, direct marketing solutions for highly targeted customer acquisition. We combine our unmatched industry experience, extensive data resources, deep analytics and proprietary data-driven processes to produce profitable multi-channel direct marketing campaigns for our clients.
EXL’s success is driven by an unrelenting focus on producing profitable books of business for our insurance clients. Our highly sophisticated targeting process quantifies revenue, risk, and retention to produce books of business that outperform profitability objectives and drive long-term relationships. EXL Marketing Analytics employs a measure of lifetime value to target each marketing prospect.
Our unique variable cost business model ensures our focus is on making your program successful. We include marketing analysis and planning, database creation and management, custom targeting and modeling, and creative development and production in our per name targeted charge.
Produced in aggregate customer revenue since inception
Generated over consumer responses
Over targeted campaigns across all channels (direct mail, digital, DRTV)
Developed and implemented over custom targeting models
Launched direct marketing programs for different corporate customers
Achieved campaign success rate
280 Park Avenue, 38th Floor
New York, NY 10017