RETAIL ANALYTICS

Today’s customer is savvier, better informed and has more expectations than ever before. In fact as tastes specialize and data proliferates, today’s customers are increasingly requiring a “segment of one.” Retail and marketers need to respond with real-time pricing and optimized promotions across multiple channels.

EXL has advanced analytical capabilities that can enable efficiency and profitability across all points in the retail value chain. EXL partners across client stakeholders to enhance different stages of customer lifecycle and deliver business impact by providing the insights that drive business decision making.

INDUSTRY SOLUTIONS

MARKETING EFFECTIVENESS

  • Multi-channel marketing strategy
  • Pricing and promotion strategy
  • Campaign management
  • Media Mix Modeling
  • Spend optimization

DIGITAL PRESENCE

  • Integrated offline/online customer profiles
  • Market basket analysis
  • Recommender engines
  • Search engine analytics
  • Pay-per-click campaign effectiveness

STORE/MERCHANDISING

  • Store layout optimization
  • Planogramming
  • Staffing optimization
  • Store performance forecasting
  • Loss prevention/reduction
  • Product localization
  • Shrink prediction
  • Store feature optimization

PRODUCT MANAGEMENT

  • Product portfolio analysis
  • Demand Forecasting
  • Brand analysis
  • Vendor management
  • Inventory/markdown optimization
  • Cross-sell/up-sell opportunities
  • Competitive intelligence
  • Offer and collateral optimization
  • Assortment optimization
  • Fraud and leakage management
  • Supply chain opportunities

CUSTOMER EXPERIENCE

  • Customer segmentation
  • Lifetime value
  • User experience modeling
  • Loyalty /attrition modeling
  • Discounting
  • CSAT/customer satisfaction drivers
  • Customer product affinity analysis
  • Affiliate programs
  • Reactivation campaign/win back strategy

Built the first global foot traffic index for a leading retailer, leveraging their traffic counting footprint as well as sophisticated algorithms.

Mapped the customer journey for a leading online retailer from product search to conversion. EXL identified various interventions to minimize abandoned baskets and helped maximize customer loyalty.

Created over 1B optimized contacts for a leading online retailer after revamping their customer contact strategy. The new system ensured relevant products offered using optimum timing and channels.

Developed a recommender engine and personalized customer experience by leveraging content consumption patterns across all digital and social media platforms.

CASE STUDIES

CONTROLLING ATTRITION FOR A SUBSCRIPTION-BASED BUSINESS

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UNDERSTANDING MALL TRAFFIC PATTERNS

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READY TO LOOK DEEPER?

CONTACT OUR ANALYTICS LEADERSHIP TEAM.

Contact

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New York, NY 10017

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