Using a delivery model that creates accountability by generating measurable results, EXL analyzes large consumer data sets to segment populations, predict response rates, forecast customer lifetime value, and design and execute targeted, multi-channel marketing campaigns.
EXL maintains its own database and supports data on more than 250 million consumers and 120 million U.S. households. Insurance and healthcare clients value our acumen in combining that proprietary database with marketing analytics to optimize customer acquisition and retention while improving the profitability of their books of business.
ANNUALIZED WRITTEN PREMIUM ACHIEVED THROUGH DIRECT-RESPONSE TELEVISION MARKETING OVER A 2-YEAR PERIOD
PREFERRED LEADS CREATED ANNUALLY BY A TOP-RANKED INSURER'S FIRST DIRECT-TO-CONSUMER ADVERTISING CAMPAIGN
REDUCTION IN A WELL-KNOWN INSURANCE BRAND'S DIRECT-TO-CONSUMER ACQUISITION COST
A personal lines insurer challenged to grow its auto insurance revenue base was seeking marketing approaches that would cost-effectively deliver preferred business risk. After a feasibility study and subsequent test demonstrated the potential for profitable customer acquisition through direct mail, the insurer conducted nearly 10 million mailings in the first year of a campaign that produced a desirable mix of business and satisfied its preferred risk preference.
A leading 10 insurance company with upper-income consumer targets was seeking to grow premiums generated and more effectively retain agent relationships. An online advertising campaign was developed to focus on the benefits of whole life insurance while leveraging the carrier’s strong brand identity. That campaign not only increased written premium for whole life insurance and other products, but it improved agent retention and engagement.
A leading national agency of individual medical products needed to bolster its writings of Medicare Advantage and Supplemental coverages as well as aggressively grow its commission-based business. Using direct-response television advertising, the company saw a 23% improvement in cumulative cost per sale efficiency. Five creative spots combined with a complex and coordinated media-buy strategy outperformed targeted goals and the initial budget was tripled. Again, targeted allowable were beaten.
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