Embedding real-time analytics into business operations
Embedding real-time analytics into business operations can significantly improve the impact of customer interactions, as well as the efficiency and effectiveness of business processes. The explosion of data and digital/mobile channels is raising the bar for what consumers today expect. Businesses need to empower their front-line employees so they know everything about their customers to provide personalized service. Failing to do so today can make any business irrelevant. This paper outlines the opportunities and challenges of embedding analytics into business operations and the six steps companies must take to make this a reality.