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DECISION ANALYTICS
EXL’s analytics services help clients achieve better results and make more effective use of their internal capital by leveraging our financial services experience, world-class analytics capabilities and cost-effective global analytics delivery model.
EXL Analytics Advantage
- Financial services experience
- Out clients include more than half of the top ten financial institutions
- We have direct and relevant experience in marketing, risk and operational analytics (i.e., building/outsourcing analytics capabilities and applying advanced analytics to business problems)
- World-class analytics capabilities
- Strong talent pool enabled by well-developed hiring, training and performance management processes over the last eight years
- Proprietary analytical methodology Microanalytix and tools & techniques such as population tree specifically applicable to financial service industry
- Successful application of cutting-edge analytical techniques such as collaborative filtering and non-parametric modeling (also known as neural nets) to business problems
- Industry and academic recognition through awards (KDD cup)
- Cost-effective dual-shore model
- Integrated delivery resources across U.S., Singapore and India offices offering flexible pricing structure
- Nimble and scalable partneri
- Ability to ramp up and down at short notice
- Financially stable; no debt on balance sheet
Companies accumulate huge amount of data on a day-to-day basis which store encrypted information. Analytics helps unravel that locked information and use it to the advantage of the company. It enables companies to make more effective decisions while addressing their business challenges. Application of analytics can help companies in the areas and marketing campaigns, customer behaviors, risk management, operations, financial and investment management.
Our Decision Analytics practice provides custom-made data-driven solutions to a variety of business applications. Apart from statistical modeling and data analysis, the focus is also on understanding business challenges and delivering action oriented solutions. The key innovation is a powerful merger of statistical data mining and a consultative approach. While data analytics helps organizations to reap the benefits from analysis of the stored information, its application through consultative approach can assist businesses with complex risk minimization methods, advanced marketing strategies, internal cost analysis, inventory management and other logistic issues within the organization. Some other applications include optimizing supply chain management, tracking key performance indicators, uncovering hidden sales opportunities and determining runaway costs. For each business sector, Decision Analytics services at EXL defines profitable, customer-centered strategies and delivers innovative solutions that drive value for each business.
EXL’s service offerings in Decision Analytics include
Marketing & Customer Analytics:
Companies serving customers continually face the challenge of acquiring new profitable customer and retaining existing ones. Larger companies generate and now collect large amounts of proprietary data as part of their transactions with customers, which can be a valuable competitive asset.
EXL’s Marketing and Customer Analytics solutions offer best of the breed global analytics support for data mining, management and analytics on an ongoing basis to assist operating decision-making in the marketing and customer management functions. EXL has used marketing analytics and its data management expertise with our clients while solving problems requiring an understanding of customer behavior.
We have addressed the following concern areas of our clients
- Improving marketing efficiency and ROI from campaign strategies (e.g., direct mail campaigns)
- EXL leverages its experience with campaign design, management, execution and data analysis. It has improved the profitability of Direct Mail Acquisition Campaigns for Small Business Cards by analyzing historical campaign data.
- Identifying potential cross-selling opportunities
- EXL has expertise in cross-sell and up-sell strategy and implementation. It has identified potential businesses with the consumer banking population and developed a targeted cross-sell acquisition strategy by leveraging internal and external customer data.
- Developing membership rewards strategy
- EXL has experience in developing membership rewards strategy. It has helped a large credit card issuer identify segments by profitability and opportunities along the entire rewards value chain, identifying ~$452MM of incremental NPV potential.
- Optimizing marketing investments across branding, acquisition and loyalty to maximize overall returns
- EXL has extensive knowledge in market optimization modeling and analysis
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