Client Profile

A top 3 Pharmaceutical company headquartered in Europe.

Client Need

A leading pharmaceutical company was struggling to solve its issues with sales and marketing reporting that delivered poor insights resulting affecting business performance. The client needed a single, comprehensive and locally relevant business intelligence solution across Europe.

Challenges

  • Heavily invested in an underutilized sales and marketing data reporting platform
  • No single, comprehensive BI solution across Europe
  • No standard reports, definitions or visualizations driven by country-specific regulations and cultural issues

Orchestration

  • EXL Health delivered a customized solution enabling insights and actions to improve business performance using EXLCIPTM
  • Aggregated fragmented pharma sales and marketing data from multiple sources
  • Enabled global alignment across countries
  • More readily facilitated cross country comparisons
  • Designed to scale and adapted as the business changes, providing users with access to information they didn’t previously have

Key Outcomes

  • Aggregation of 150 disparate data sources provides over 3000 sales and marketing professionals with “one version of truth”
  • 30% saving on the overall costs was achieved, by removing local sprawl of inconsistent systems to a common harmonized platform
  • Commercial teams were able to identify opportunities with accounts and HCPs and align call plans
  • Accessible real time, allowing retrieval of valuable insights any place, any time

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