Car rental companies have seen growth in the past couple of years, but are still striving to reduce operating costs and increase revenues, all the while meeting the demands of a technology-driven consumer base. Mobile phones, tablets, and apps are pushing more transactions online, and that’s increasing back office processes and traveler support requirements.
At the same time, car rental companies need to offer added services, technology options, rental locations, and multiple distribution channels. These demands drive up costs and add to the complexity of managing local taxes and government regulations. All of these factors require more agile pricing models with both leisure and corporate customers.