Digital Marketing Analytics Enablement
Digi-MarkIT
Real-time, Actionable Insights From Integrated Digital Analytics Platform
Powered by machine learning/Artificial Intelligence, Digi-MarkIT offers 360 degree view of target customer, optimizes campaign performance and evolves digital marketing strategy
How is EXL Digi-MarkIT Different?
EXL Digi-MarkIT is a new generation digital marketing analytics enablement solution that is based on a solid foundation of multisource data integration, stream-processing, smart data engineering, and advanced analytics. The service consolidates all transactions and interactions data from online and offline sources with the help of a proprietary composite aggregator that enables a carrier to:
Matches unstructured, structured and semi-structured data
Works even when cookies are disabled
More than 28 parameter strong custom key
Merges batch and live data streams
Creates a strong key for marrying data based on interactional data
Aggregator algorithm can handle petabytes of diverse data
Solution Features
Scalable
Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy
Bespoke
Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology
Flexi-Deployable
This feature allows deployment of part components as per need
- Scalable - Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy
- Bespoke - Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology
- Flexi-Deployable - This feature allows deployment of part components as per need
What We Do
The Digi-MarkIT suite delivers higher ROI by stitching data from online & offline sources for digital analytics and builds a bespoke marketing analytics muscle that generates actionable customer insights in real-time for smart campaign optimization
Data Enablement
Enablement bench for integration of multiple offline and online data sources across legacy systems and live stream data elements
Analytics Engine
A powerful ingestion and processing engine having ability to churn voluminous, structured, unstructured and live data stream using embedded analytics
Actionable Insights
Artificial Intelligence and machine learning based Business Intelligence framework that augments business decision making to achieve customer centricity and increased ROI for Digital Marketing efforts
Proven Outcomes
Tracing complex customer journeys, engaging the right prospects, and providing the right cues is only possible with a carefully planned orchestration of varied analyses at every juncture of your marketing funnel. Digi-MarkIT enables you to do just that!
