Real-time, Actionable Insights From Integrated Digital Analytics Platform

How is EXL Digi-MarkIT different?

EXL Digi-MarkIT is a new generation digital marketing analytics enablement solution that is based on a solid foundation of multisource data integration, stream-processing, smart data engineering, and advanced analytics. The service consolidates all transactions and interactions data from online and offline sources with the help of a proprietary composite aggregator that enables a carrier to:

Matches unstructured, structured and semi-structured data
Merges batch and live data streams
Works even when cookies are disabled
Creates a strong key for marrying data based on interactional data.
More than 28 parameter strong custom key
Aggregator algorithm can handle petabytes of diverse data
SOLUTION FEATURES

Scalable

Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy

Bespoke

Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology

Flexi-Deployable

This feature allows deployment of part components as per need

  • Scalable - Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy
  • Bespoke - Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology
  • Flexi-Deployable - This feature allows deployment of part components as per need
What We Do

The Digi-MarkIT suite delivers higher ROI by stitching data from online & offline sources for digital analytics and builds a bespoke marketing analytics muscle that generates actionable customer insights in real-time for smart campaign optimization

Data Enablement
Enablement bench for integration of multiple offline and online data sources across legacy systems and live stream data elements
Integrates data stored in isolated systems
Manages huge volume
Data Governance
Stitches data
Analytics Engine
A powerful ingestion and processing engine having ability to churn voluminous, structured, unstructured and live data stream using embedded analytics
Omni-channel View Of Customer
Real-time KPI monitoring
Spend score across channels
Channel attribution metrics
Affinity analysis
Actionable Insights
Artificial Intelligence and machine learning based Business Intelligence framework that augments business decision making to achieve customer centricity and increased ROI for Digital Marketing efforts
Identify High Value Customer Journey
Improved Quote Conversion
Identify prospects for Cross/Upsell
Multi-channel Quote Enablement
Marketing Content Guidewire
Reduced Adjuster’s Service Burden
Enhanced Email Targeting And Conversion
PROVEN OUTCOMES

Tracing complex customer journeys, engaging the right prospects, and providing the right cues is only possible with a carefully planned orchestration of varied analyses at every juncture of your marketing funnel. Digi-MarkIT enables you to do just that!

Intelligence

Digital Intelligence is the foundation of everything we do, and inspires our ideas and research.

Reach us

Contact US