Real-time, Actionable Insights From Integrated Digital Analytics Platform

Powered by machine learning/Artificial Intelligence, Digi-MarkIT offers 360 degree view of target customer, optimizes campaign performance and evolves digital marketing strategy

How is EXL Digi-MarkIT Different?

EXL Digi-MarkIT is a new generation digital marketing analytics enablement solution that is based on a solid foundation of multisource data integration, stream-processing, smart data engineering, and advanced analytics. The service consolidates all transactions and interactions data from online and offline sources with the help of a proprietary composite aggregator that enables a carrier to:

Matches-Unstructured,-Structured-and-Semi-structured-data

Matches unstructured, structured and semi-structured data

Works-even-when-Cookies-are-disabled

Works even when cookies are disabled

More-than-28-parameter-strong-custom-key

More than 28 parameter strong custom key

Merges-Batch-and-Live-data-streams

Merges batch and live data streams

Creates-a-strong-key-for-marrying-data-based-on-interactional-data

Creates a strong key for marrying data based on interactional data

Aggregator-algorithm-can-handle-petabytes-volume

Aggregator algorithm can handle petabytes of diverse data

Solution Features

Scalable

Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy

Bespoke

Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology

Flexi-Deployable

This feature allows deployment of part components as per need

  • Scalable - Ability to incrementally scale up the data intake while supplementing additional data sources that can add intelligent insights to the organization's marketing strategy
  • Bespoke - Bespoke framework that is customizable to the organization's needs. Our solution fits in your organizational processes and provides high level of customization across people, process and technology
  • Flexi-Deployable - This feature allows deployment of part components as per need

Proven Outcomes

Tracing complex customer journeys, engaging the right prospects, and providing the right cues is only possible with a carefully planned orchestration of varied analyses at every juncture of your marketing funnel. Digi-MarkIT enables you to do just that!