Communications, media, and entertainment

Innovating experiences and empowering outcomes

The communication, media, and entertainment industries face growing challenges—from fierce competition and evolving content demands to the need for end-to-end digital transformation. EXL’s solutions are designed to drive measurable impact by leveraging competitive intelligence, customer segmentation, and pricing optimization to boost growth and reduce churn. We enable personalized engagement through fan analytics, audience measurement, and content performance tracking. Additionally, we unlock new revenue streams via advertising, sponsorship, and ticketing analytics, while enhancing content reach with distribution and broadcasting insights. For ed-tech and publishing, we power digital-first experiences using behavior analytics and precision marketing to maximize ROI.

EXL impact

Partnering with industry leaders to drive transformation

Who we serve

2

of top 5 telecom providers

3

global OTT platforms

3

of top news & publishing companies

4

of the top 10 US sports leagues

Proven outcomes

100mm+

annual cost savings

25%

increase in engagement rates

8-10%

reduction in subscriber churn

10%

increase revenue through revised pricing strategy

Who we serve

EXL helps CME organizations embed AI in the workflow and turn data into better decisions

Telecom

EXL empowers telecom firms to drive operational efficiency, grow market share, and enable digital-first transformation using capabilities like network monitoring, contact center optimization, competitive intelligence, and marketing optimization.

Media and broadcasting

Media firms need to monetize content and maximize engagement. We help them achieve this through advertising and sponsorship management, audience measurement, customer insights, and TV and broadcasting analytics.

Sports and entertainment

EXL boosts sports firms’ performance by using analytics. Make the most of your data to drive fan engagement, increase revenue, and ensure the health and safety of players.

Ed-tech and publishing

EXL enables personalized learning and sustainable growth. Behavior, marketing, and decision analytics provide actionable insights for increased profitability. Data also drives improvements for content performance, subscriber management, ad personalization, and revenue optimization.