Sports and Entertainment | EXL

Transforming end-to-end decision making through data, analytics and AI

The sports industry is going through significant transformations and digitization. Content creators and sports organizations have a wide variety of options to distribute and monetize their content. Broadcasters are innovating new ways to compete for viewing hours and fan engagement. EXL assists its clients to accomplish their goals by looking deeper, merging our advanced analytics and data science expertise with our knowledge of changing media trends and digital transformation. Together, we help our clients stay ahead of the curve and relevant to fans.

Sports and entertainment solutions

We empower broadcasters, content creators, and sports properties to leverage data, industry insights, and third-party data to gain deeper insights on fans.

Digital and direct-to-consumer products

Digital and direct-to-consumer products

<p>Empower direct, seamless fan interaction including digital subscriber analytics for growth and churn management, marketing and media optimization, digital experimentation for a rapid test-and-learn approach and analytics and measurement benchmarking capabilities</p>

Ticketing, sponsorships and advertising

Ticketing, sponsorships and advertising

<p>Improve asset monetization including sponsor targeting and acquisition, measure campaign and partnership ROI, empower sales team with audience and inventory insights, inventory yield optimization and pricing for media and sponsorship integrations and advertising placement and slot strategy</p>

Fan experience

Fan experience

<p>Improve engagement and enable hyper-personalization including holistic fan understanding across interactions, fan profiles and engagement, experience and feedback, personalized recommendations, social media sentiment and real-time listening</p>

Linear and OTT content strategy

Linear and OTT content strategy

<p>Content valuation and benchmarking for creators and broadcasters, content monetization, content and sports event scheduling, cross-platform content measurement, viewership rating drivers and predictions</p>

Data management

Data management

<p>Manage and best leverage organization’s data like data engineering / on-premise to cloud migration, data privacy compliance, including CCPA and GDPR, technology assessment and services like MDM, EDW development, and solution architecture</p>

Client success stories

Content strategy

Tripled value of broadcasting rights for global sports and entertainment company

Content strategy

Maximized broadcasting rights fees through data-driven season and match scheduling

Actionable Insights for major sports leagues and clubs

Customer engagement and retention strategies for major sports leagues

Digitization and OTT

Transformation from linear distribution to OTT for a leading media company

Sponsorships and advertising

Enhance ad break strategy for a leading mass media conglomerate

Insights

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Data analytics and AI for multi-club ownership groups

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Sports Data Analytics & AI

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A 2022 Gartner® Peer Insights™ Customers’ Choice for Dat...

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