Transforming end-to-end decision making through data, analytics and AI
The sports industry is going through significant transformations and digitization. Content creators and sports organizations have a wide variety of options to distribute and monetize their content. Broadcasters are innovating new ways to compete for viewing hours and fan engagement. EXL assists its clients to accomplish their goals by looking deeper, merging our advanced analytics and data science expertise with our knowledge of changing media trends and digital transformation. Together, we help our clients stay ahead of the curve and relevant to fans.
Sports and entertainment solutions
We empower broadcasters, content creators, and sports properties to leverage data, industry insights, and third-party data to gain deeper insights on fans.
Digital and direct-to-consumer products
<p>Empower direct, seamless fan interaction including digital subscriber analytics for growth and churn management, marketing and media optimization, digital experimentation for a rapid test-and-learn approach and analytics and measurement benchmarking capabilities</p>
Ticketing, sponsorships and advertising
<p>Improve asset monetization including sponsor targeting and acquisition, measure campaign and partnership ROI, empower sales team with audience and inventory insights, inventory yield optimization and pricing for media and sponsorship integrations and advertising placement and slot strategy</p>
Client success stories
Content strategy
Tripled value of broadcasting rights for global sports and entertainment company
Content strategy
Maximized broadcasting rights fees through data-driven season and match scheduling
Fan analytics
Actionable Insights for major sports leagues and clubs
O&O channels
Customer engagement and retention strategies for major sports leagues
Digitization and OTT
Transformation from linear distribution to OTT for a leading media company
Sponsorships and advertising
Enhance ad break strategy for a leading mass media conglomerate