Sports analytics and entertainment

Sports analytics and entertainment

Monetize content and engage fans in an evolving digital landscape

Sports analytics and entertainment

Monetize content and engage fans in an evolving digital landscape

Transforming end-to-end decision making through analytics and data strategy

The sports industry is going through significant transformations and digitization. Content creators and sports organizations have a wide variety of options to distribute and monetize their content. Broadcasters are innovating new ways to compete for viewing hours and fan engagement. EXL assists its clients to accomplish their goals by looking deeper, merging our advanced analytics and data science expertise with our knowledge of changing media trends and digital transformation. Together, we help our clients stay ahead of the curve and relevant to fans.

Client success stories

  • Content strategy:Tripled value of broadcasting rights for global sports and entertainment company
  • Content strategy: Maximized broadcasting rights fees through data-driven season and match scheduling
  • Fan analytics: Actionable Insights for major sports leagues and clubs
  • O&O channels: Customer engagement and retention strategies for major sports leagues
  • Digitization and OTT: Transformation from linear distribution to OTT for a leading media company
  • Sponsorships and advertising: Enhance ad break strategy for a leading mass media conglomerate
Featured insights
At EXL, we understand that every sports team is their own persona—a combination of vaulted history, current stars, amazing wins, and of course, devoted fans. 
From geopolitical events to supply chain disruptions to volatile economic cycles, businesses across industries are facing unprecedented shifts. And those who adapt quickly have a distinct advantage over those who wait.