Enterprise AI Study 2025: The power of AI leaders | IG
Enterprise AI Study 2025: The power of AI leaders
U.S. summary

2025 ENTERPRISE AI STUDY
The power of leaders
In EXL’s second study on the state of AI, we found that 76% of companies believe their company is ahead of the competition in deploying AI. However, only 14% actually qualified as AI Leaders.
This survey of 290 executives and other leaders across the healthcare payer, insurance, retail, utilities, and banking and capital markets industries examined where, how, and how well organizations are using AI. We identified the areas AI Leaders are gaining an advantage, and the strategies driving their success.
This survey of 290 executives and other leaders across the healthcare payer, insurance, retail, utilities, and banking and capital markets industries examined where, how, and how well organizations are using AI. We identified the areas AI Leaders are gaining an advantage, and the strategies driving their success.

Making AI real for business
Discover more of what separates enterprises winning with AI from those struggling to unlock this technology’s potential. Download our examination of AI Leaders and Laggards:
And get in touch to discuss how EXL can help you power your AI leadership.
KEY FINDINGS
Results from the survey include:
- 01<p>50% of AI Leaders completely changed their operating model to support AI versus 2% of Laggard.</p>
- 02<p>Leaders embedded AI into 56% of a company’s workflows, while Laggards only implemented it into 34%.</p>
- 03<p>75% of Leaders plan on significantly or moderately ramping up their genAI programs versus 54% of Laggards.</p>