2026 EXL Enterprise AI Study | Retail
AI in retail: From adoption to lasting advantage
Confidence in AI is outpacing actual performance. See what separates retailers with measurable outcomes from those stuck in place.
84%
of retailers believe they are ahead of competitors in AI adoption
6%
qualify as Leaders
86%
of retail executives say their data is a challenge to AI success
96%
of retailers say scaling AI is very important this year
EXL surveyed executives across five industries, including retailers, to find out where AI is delivering value and where perception is running ahead of reality. This special report for retail and consumer package goods shows what is driving outcomes today and the factors separating AI leaders from the rest.
What you'll learn about AI for retailers:
EXL surveyed executives across five industries, including retailers, to find out where AI is delivering value and where perception is running ahead of reality. This special report for retail and consumer package goods shows what is driving outcomes today and the factors separating AI leaders from the rest.
What you'll learn about AI for retailers:
01
<p>Where AI is already delivering measurable outcomes</p>
02
<p>Why retailers say data is limiting their AI success and what to do about it</p>
03
<p>How agentic AI is reshaping customer experience and supply chain optimization</p>
04
<p>Factors separating retailers scaling AI successfully from those stuck in pilot mode</p>