Media and communications

HFS Research in partnership with EXL surveyed 200 finance and accounting leaders worldwide and across industries to address how these organizations are changing to use data as a strategic asset. In addition to the overall findings, the research revealed results specific to these industries: banking and financial services; insurance; retail, CPG and manufacturing; media and communications; and pharma and life sciences.

This infographic offers five key findings about the objectives and challenges in adapting data automation within the media and communications sector: