2025 EXL Enterprise AI Study: Driving AI execution at scale | US
2025 ENTERPRISE AI STUDY
Moving from point solutions to scale
EXL surveyed 290 executives and other decision makers across the banking and finance, insurance, retail, utilities, and healthcare payer industries on the state of AI today. Their responses paint a clear picture of how organizations are using AI, their plans for the future, and what sets those finding success with AI apart.


Making AI real for business
As a global leader in data and AI, EXL has over 25 years of proven experience redefining what’s possible for our clients. By combining data, AI, and deep industry expertise, we drive transformation and growth that creates lasting value.
KEY HIGHLIGHTS
Highlights of the report include:
Big shifts to operating models. AI has the potential to transform every aspect of how firms operate. Companies are making huge changes to realize that potential.

GenAI progresses rapidly: Organizations have quickly adopted genAI, but the speed of its adoption may soon be interrupted due to talent, user adoption, and data quality obstacles.

The challenge of data: 73% of organizations find improving their data capabilities to present a moderate or significant issue – with effects felt throughout the enterprise.

AI in the workflow drives results: Leaders see measurable performance gains by embedding AI into workflows, with the technology integrated into 56% of their processes.

How you can use this report
Equip yourself with the research you need to shape your AI strategy. Data from this survey and analysis can be used to:
- 01<p>Benchmark your AI progress and investment relative to other companies</p>
- 02<p>See the strategies peers and competitors are using to scale AI</p>
- 03<p>Get in-depth insights into the industry-specific goals different companies have for their AI initiatives and the degree of their success</p>
2025 ENTERPRISE AI STUDY
Get actionable information you can use to better accomplish your AI goals. Download EXL’s 2025 Enterprise AI Study to get information on scaling AI, overcoming challenges, and achieving your objectives.
