Marketing Analytics
Marketing analytics
Turnkey, direct marketing solutions
Today's marketers need more insight into their customers than ever before. Understanding the best times, channels, and messages to reach customers and prospects differentiates you in a competitive marketplace. EXL develops turnkey, direct marketing solutions that help clients effortlessly create personalized and contextualized customer interactions regardless of channel.
What we do
EXL's highly sophisticated targeting process quantifies revenue, risk, and retention to outperform profitability objectives and drive long-term relationships.
Informed data assets
- Complete in-house, multi-bureau credit files refreshed monthly
- Multi-bureau triggers and x-dates
- Multiple compiled demographic and property files
- Proprietary, non-credit insurance and credit risk scores
- Digital, email, and small business files
- 6,000+ data attributes on more than 244M individuals
Omnichannel
- Direct mail, digital, targeted television, radio and other addressable media
- Real-time decisioning platform uses advanced analytics to score and segment online prospects
- Match and deploy email, social media, and vertical search based on development of audience targets
- Unique omnichannel database marketing approach
Marketing solutions
Create personalized customer interactions across channels and differentiate yourself in a competitive marketplace with direct marketing solutions including vertical marketing strategy, marketing analytics, creative services, and campaign planning and execution.
