Confronting slow growth and the threat of disruption, a major insurance company asked EXL to implement a digital lead generation and risk scoring program.
Digital Intelligence Solution
Combining deep expertise in life and annuity marketing with advanced analytics, EXL developed a targeted lead-gen program for group and retail business using multiple data sources, custom risk scores, and innovative targeting methodology.
- 38% reduction in direct-to-consumer acquisition cost
- 250K+ quotes and $100MM written in premiums annually
- Expanded initial direct mail auto program to span over 10 campaign types, homeowners, renter and life accident products