~110%

Target for enrollment exceeded for Medicare Enrollment by 10%

~15%

Increase in retention rate

~10%

Increase in lead generation YoY

~15%

Increase in Medicare Enrollment

CHALLENGE

The Medicare marketplace has both the largest opportunity for growth and the biggest challenge for health plans.

Plan providers need the right tools for:

  • Lead generation
  • Enrollment and retention
  • Member and broker support
DATA-LED TRANSFORMATION
  • EXL Health’s digital ecosystem provides data, analytics, and insights across all functions.
  • End-to-end solution from targeting and lead generation to post-enrollment support.
  • Integrates with existing CRM, eliminating redundancies and optimizing efficiency.
SOLUTION
  • Region-based customer segmentation supported by EXL Health’s digital intelligence.
  • Opti-channel marketing to deliver the right message to the right audience.
  • Digital Broker ecosystem with iConnect and iBroker to convert leads seamlessly with a dashboard to track and monitor enrollments and state-of-the-art seminar support
  • Real-time analytics to continually enhance processes.

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