EXL health delivered one harmonized and locally relevant source of truth through its EXLCIP™
A top 3 Pharmaceutical company headquartered in Europe.
A leading pharmaceutical company was struggling to solve its issues with sales and marketing reporting that delivered poor insights resulting affecting business performance. The client needed a single, comprehensive and locally relevant business intelligence solution across Europe.
- Heavily invested in an underutilized sales and marketing data reporting platform
- No single, comprehensive BI solution across Europe
- No standard reports, definitions or visualizations driven by country-specific regulations and cultural issues.
- EXL Health delivered a customized solution enabling insights and actions to improve business performance using EXLCIP™
- Aggregated fragmented pharma sales and marketing data from multiple sources
- Enabled global alignment across countries
- More readily facilitated cross country comparisons
- Designed to scale and adapted as the business changes, providing users with access to information they didn’t previously have
Aggregation of 150 disparate data sources provides over 3000 sales and marketing professionals with “one version of truth”
30% saving on the overall costs was achieved, by removing local sprawl of inconsistent systems to a commonharmonized platform
Commercial teams were able to identify opportunities with accounts and HCPs and align call plans
Accessible real time, allowing retrieval of valuable insights any place, any time