EXL health performance marketing services

  1. Home
  2. Insights
  3. Solution Sheets
  4. EXL health performance marketing services

Performance marketing services for health

<p>Transform healthcare marketing with data-driven precision</p>

With $30 billion spent annually on healthcare marketing, organizations face growing challenges such as declining consumer attention and channel proliferation. EXL empowers healthcare marketers with end-to-end performance marketing, leveraging social determinants of health (SDOH) data and personalized content to drive engagement and enhance patient and member experiences. By integrating advanced analytics, cutting-edge technologies, and innovative marketing services, we deliver optimized outcomes tailored to client needs. Our collaborative approach, grounded in human ingenuity and data-driven innovation, helps payers and providers navigate complex challenges, achieve sustainable growth, and thrive in today’s dynamic healthcare landscape.

Higher ROI through optimized channel marketing

EXL's real-time health data and precision targeting ensures personalized messages reach the right audience on the right platform, driving higher ROI and more effective outcomes.

Marketing efficiency and effectiveness

By leveraging healthcare benchmark and SDOH data and advanced audience segmentation, EXL delivers highly targeted campaigns that maximize engagement and improve marketing efficiency.

Measurable success in healthcare marketing

With a proven track record working with seven of the top ten US health plans, EXL delivers tangible results such as increased profitability and improved lead generation across key marketing channels.

Client-first adaptive approach

EXL provides flexible, customized solutions tailored to unique business goals, ensuring quick adjustments through a collaborative feedback loop for sustained success.

Evolving solutions for evolving needs

Optimized channel marketing

Optimized channel marketing

<p>Ensure personalized messages reach the right audience, on the right platform, at the right time, using real-time health data to optimize engagement throughout the patient or member lifecycle.</p>
Data-driven audience targeting

Data-driven audience targeting

<p>Use benchmark and SDOH data and advanced audience segmentation to create detailed personas, enabling highly targeted campaigns that enhance marketing effectiveness and ROI.</p>
Comprehensive campaign management

Comprehensive campaign management

<p>End-to-end campaign management across digital and offline channels, including display, email, direct mail, and social media, ensuring seamless execution, higher engagement, and measurable results.</p>
Personalized experience design

Personalized experience design

<p>Create personalized experiences through innovative design and content, focusing on consumer needs to foster deeper connections and drive higher conversions.</p>
Performance analytics and optimization

Performance analytics and optimization

<p>Monitor and adjust campaign performance in real-time using data-driven insights, ensuring optimal results and keeping healthcare organizations ahead of industry trends.</p>
Data-led marketing

Data-led marketing

<p>Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.</p>

Case studies

Increased profitability

Increased profitability

<p class="pb-0">A leading payer significantly increased its profitability in Medicare Advantage Prescription Drug (MAPD) sales by leveraging EXL’s CX insights Hub to better manage media investments, call center performance and real-time lead optimization.</p>
Enhance lead generation

Enhance lead generation

<p class="pb-0">EXL has helped 14 sellers of Medicare to expand their digital distribution capabilities through a combination of digital acquisition and driving consumer initiated inbound calls generating millions of Medicare Advantage Prescription Drug (MAPD) impressions for greater brand and product awareness to go with tens of millions of dollars in policy premiums.</p>

Insights

Explore the latest perspectives

card-img

Enhancing the customer experience with generative AI

View White paper