A data-driven, holistic approach to lead generation

In today’s competitive marketplace, budgets are tight and marketing and sales executives need to do what they can to eliminate waste while identifying the most qualified, winnable leads.

According to Gartner, while marketers often deliver a huge number of leads to sales teams in an attempt to target high-quality prospects, only 44% of marketing qualified leads end up classified as potential good sales prospectsi.

To help our customers achieve success, EXL has pioneered a data-led and analytics-driven approach to direct marketing to drive better performance marketing and lead generation.

By leveraging unique data points and a secure, scalable platform, any company in the sales distribution space can better manage its marketing spend. These platforms provide marketers with an environment to test acquiring new customers and optimize their investments in real-time.

Read our complete whitepaper on leveraging data & analytics to improve performance marketing and lead generation.

Reference

i https://www.gartner.com/en/digital-markets/insights/generate-high-quality-leads

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