AI-led underwriting: Effortless and engaging customer experience

Welcome to the third piece in our ongoing series on AI led underwriting, and EXL’s blueprint for carriers! If you’re new here, or want to refresh your memory, you can find the rest of the series here.

Customers understand that life insurance is a relatively complex product, but still expect life insurers to deliver simplified, personalized purchase experiences. Insurers have invested in digital capabilities in response. Much of the effort towards improving the buying journey have focused on creating a digitized front end built around e-applications and e-delivery.

It is time insurers reimagined customer journeys to create effortless experiences.

How does one enable a superior customer experience? The answer lies in looking deeper into customer interactions to generating insights on what must change to enable intuitive customer touchpoints. Powered with this empathy, insurers can then look for the right set of interventions that become essential elements of the simplified journey. Read this whitepaper for a deep dive into how insurers can streamline a multi-channel customer journey to enable a seamless, omnichannel experience.