Navigating a successful insurance product launch

Upfront planning helps insurance carriers navigate the hurdles to achieve a successful product launch

As insurance companies prioritize product innovation, they encounter many obstacles that hinder a successful product launch. In this white paper, we examine the best practices for conducting product launches that reduce capital investment, cover carrier risk, speed through regulatory approvals, and meet consumer needs for a streamlined purchase experience that fuels top line growth.

How your product fits within the scheme of your business operating environment is a key pillar in devising your product and go-to-market strategy. Nothing in insurance remains static and good customer service demands that carriers understand agent and customer needs end-to-end and have the systems and personnel to nimbly scale and respond when fluctuations in business-as-usual occur.