The patient experience: Leveraging data for personalized care

In a recent study from Forrester, 90% of respondents acknowledged that their business’s overall success relies on consistent, accurate, and fast access to data and insights. 1

In the 21st century, healthcare is at one of its most transformative phases. As technology advances at an unprecedented rate, it intertwines with medicine, redefining patient experiences and expectations. Today’s patients are digital natives, well-informed and more connected than ever before. They seek timely, transparent, and tailored care that caters to their unique health profile and lifestyle. Simultaneously, the challenges faced by healthcare professionals and institutions have magnified. Rising healthcare costs, an aging global population, and the increasing burden of chronic diseases necessitate a paradigm shift in how care is delivered and managed.

At the epicenter of this transformation is the concept of personalized care. Included in this concept is patient data. No matter where or by what care provide a patient is seen, their data should seamlessly flow from place to place. Gone are the days when generic treatments were the norm. In today’s healthcare landscape, every patient is unique, with distinct genetic, environmental, and lifestyle factors influencing their health. This has created a model where treatments, medications, and even health advice must be meticulously tailored to individual needs. This approach promises better outcomes, fewer side effects, and more cost-effective care. Applying data is the hardest part – something the industry hasn’t entirely perfected yet.

Achieving this level of personalization is no small feat. It requires profound population experience, from medical records to genetic profiles, lifestyle habits, and real-time health metrics. This is where integrated data systems come into play, serving as the backbone of modern personalized care. These systems provide a comprehensive 360-degree view of patients, facilitating more accurate diagnoses, predicting potential health risks, and crafting highly tailored treatment plans.

As we delve deeper, we will explore:

  • The healthcare trends amplifying the importance of patient-centric care.
  • How healthcare companies can respond to deliver delightful patient experiences and improved outcomes.
  • How integrating technology and data-driven insights is revolutionizing the patient provider relationship and setting the course for the future of healthcare.

Written by:

Bryson Dunn
Vice President, Data Management –

Jennifer Novitski
Senior Assistant Vice President,
Provider Market Solutions –