Problem Statement

A large US based fin-tech has observed sub optimal response on all the digital channels.

Major problem identified was:

  • Sending all digital communication (push notification, email, SMS) at a fixed time (10AM)

Objective:

  • Time of sending communication has to be optimized to increase the digital engagement

Approach

 

Impact

Increase in overall digital engagement index of delinquent customers by 10%

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