Accelerate growth with data, AI and audience analytics
<p>Optimize customer journey management from acquisition to loyalty and lifetime value.</p>
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Featured Insights
Modernizing a Major Media Group’s Data Platform for a 30% Cost Reduction
Build privacy as a growth engine for the AI era
Where we operate
Telecommunications
Helping telecoms increase subscriber value, reduce churn, and optimize AI-led customer and network operations.
Media and broadcasting
Enabling media firms to maximize ad revenue, enhance audience insights, and optimize content investments.
Sports, gaming and entertainment
Helping sports, gaming, and live event operators boost fan engagement and grow revenue streams.
EdTech and publishing
Powering learning and publishing platforms with personalized experiences and intelligent monetization.
Built an engagement-based fan segmentation and LTV model for a major US sports league, revealing that 20% of fans contribute 50% of revenue and enabling 2× marketing ROI through targeted acquisition and retention.
Built churn propensity models for a leading streaming company to identify high risk, high value subscribers and enable proactive retention strategies, supporting targeted interventions to reduce attrition across key segments.
Developed a data driven product bundling for a major information services provider, identifying 175 high value, low risk accounts delivering 8% YoY revenue growth and retention strategies.
Built a value-based recommendation engine for a leading TV & internet provider using integrated customer lifetime value (ICLV) to drive next best actions, increasing revenue per customer by prioritizing lifetime value impact over propensity alone.
"Fragmented audiences across channels and platforms"
"Pressure to grow revenue and unlock new monetization models"
"Customer churn and declining loyalty"
Challenges we solve for communications, media and entertainment
"Rising content costs and proving content ROI"
"Scaling AI and personalization across the enterprise"
Communications, media and entertainment solutions that deliver results
Data for AI
Drive enterprise transformation and smarter business decisions with an AI-ready data foundation
AI services
Sharpen your competitive edge with AI and real-time analytics
AI-powered solutions
Deliver results at speed with AI in the workflow
Revenue optimization
Grow monetization across subscriptions, ads, sponsorships, and pricing
Advertising
Maximize ad revenue through smart inventory segmentation and real-time performance tracking
Sports analytics
Enhance performance, fan engagement, and revenue through real-time insights
Ticketing
Optimize ticket pricing, demand forecasting, and attendance revenue
Customer experience analytics
Strengthen retention and lifetime value through predictive segmentation modelsOn small screens, swipe horizontally or use the left and right arrow keys to browse solutions.
Recognized by leading analysts
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Teaming with <br><span class="wm-orange-text">top partners</span>
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Frequently asked questions
Still have questions?
Discover how EXL applies artificial intelligence in media and entertainment.
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Keeping audiences engaged while growing revenue has never been more challenging. EXL applies AI, advanced analytics and automation to help communications, media and entertainment companies better understand customer behavior, reduce churn and identify new growth opportunities. From pricing and content strategy to operational efficiency, our solutions support smarter decisions and measurable business results.
Every communications and media business has different priorities, from attracting subscribers to improving advertising performance. EXL offers media and entertainment solutions spanning audience analytics, customer journey management, pricing, revenue optimization, demand forecasting and digital transformation. These capabilities turn data into practical insights that support better decisions and sustainable growth.
Today's audiences expect every interaction to feel relevant and personalized. Artificial intelligence in media and entertainment helps businesses understand audience preferences, recommend the right content and deliver more meaningful experiences across channels. Combined with audience analytics and customer journey management, these insights strengthen loyalty, reduce churn and increase customer lifetime value.
Yes. Better advertising starts with knowing which audiences create the most value. EXL combines AI with audience analytics and audience measurement solutions to uncover high-value customer segments, improve campaign performance and refine pricing strategies. This enables media businesses to maximize advertising revenue while delivering stronger outcomes for advertisers and audiences.
Communications, media and entertainment covers a diverse set of industries, each with its own business model and customer expectations. EXL works with telecommunications providers, media and broadcasting companies, sports organizations, gaming and entertainment businesses, and edtech and publishing organizations. Our industry expertise ensures solutions are tailored to the priorities of every sector.
Revenue growth depends on understanding what drives customer decisions and adapting quickly as markets evolve. EXL combines AI, predictive analytics and audience insights to strengthen subscriptions, advertising, sponsorships and pricing strategies. With a clearer view of customer behavior and revenue trends, media businesses can uncover new opportunities, improve retention and make more confident business decisions.
Successful AI transformation starts with a clear business objective and a strong data foundation. EXL brings together communications and media expertise with AI, analytics and operational experience to solve complex business challenges. By focusing on practical outcomes instead of technology alone, we help businesses strengthen customer engagement, grow revenue and build long-term competitive advantage.
Still have questions?
Discover how EXL applies artificial intelligence in media and entertainment.
Talk to an Expert
Let's <span class='o_highlight'>solve it together</span>
Turn vision into market leadership with data, context, AI and automation.
Let's solve it together