Media, entertainment, and sports analytics
Transforming end-to-end decision making through analytics and data strategy
The media and sports industry is going through significant transformations and digitization. Content creators and sports organizations have a wide variety of options to distribute and monetize their content. Broadcasters are innovating new ways to compete for viewing hours and fan engagement. EXL assists its clients to accomplish their goals by looking deeper, merging our advanced analytics and data science expertise with our knowledge of changing media trends and digital transformation. Together, we help our clients stay ahead of the curve and relevant to fans.
Our offerings
We empower broadcasters, content creators, and sports properties to leverage data, industry insights, and third-party data to gain deeper insights on fans. This helps clients optimize their offerings to provide unparalleled fan experiences and boost revenue growth.
Digital and direct-to-consumer products
Empower direct, seamless fan interactions:
- Digital subscriber analytics for growth and churn management
- Marketing and media optimization
- Digital experimentation for a rapid test-and-learn approach
- Analytics and measurement benchmarking capabilities
Ticketing, sponsorships and advertising
Improve asset monetization:
- Sponsor targeting and acquisition
- Measure campaign and partnership ROI
- Empower sales team with audience and inventory insights
- Inventory yield optimization and pricing for media and sponsorship integrations
- Advertising placement and slot strategy
Fan experience
Improve engagement and enable hyper-personalization:
- Holistic fan understanding across interactions
- Fan profiles and engagement
- Fan experience and feedback
- Personalized recommendations
- Social media sentiment and real-time listening
Linear and OTT content strategy
Maximize content value:
- Content valuation and benchmarking for creators and broadcasters
- Content monetization
- Content and sports event scheduling
- Cross-platform content measurement
- Viewership rating drivers and predictions
Data management
Manage and best leverage organization’s Data:
- Data engineering
- On-premise to Cloud migration
- Data privacy compliance, including CCPA and GDPR
- Technology assessment
- Other services like MDM, EDW development, and solution architecture
Client success stories
- Content strategy:Tripled value of broadcasting rights for global sports and entertainment company
- Content strategy: Maximized broadcasting rights fees through data-driven season and match scheduling
- Fan analytics: Actionable Insights for major sports leagues and clubs
- O&O channels: Customer engagement and retention strategies for major sports leagues
- Digitization and OTT: Transformation from linear distribution to OTT for a leading media company
- Sponsorships and advertising: Enhance ad break strategy for a leading mass media conglomerate