Media, entertainment, and sports analytics

Transforming end-to-end decision making through analytics and data strategy

The media and sports industry is going through significant transformations and digitization. Content creators and sports organizations have a wide variety of options to distribute and monetize their content. Broadcasters are innovating new ways to compete for viewing hours and fan engagement. EXL assists its clients to accomplish their goals by looking deeper, merging our advanced analytics and data science expertise with our knowledge of changing media trends and digital transformation. Together, we help our clients stay ahead of the curve and relevant to fans.

Client success stories

  • Content strategy:Tripled value of broadcasting rights for global sports and entertainment company
  • Content strategy: Maximized broadcasting rights fees through data-driven season and match scheduling
  • Fan analytics: Actionable Insights for major sports leagues and clubs
  • O&O channels: Customer engagement and retention strategies for major sports leagues
  • Digitization and OTT: Transformation from linear distribution to OTT for a leading media company
  • Sponsorships and advertising: Enhance ad break strategy for a leading mass media conglomerate