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Gartner, Gartner Peer Insights ‘Voice of the Customer’: Data and Analytics Service Providers, Peer Contributors, 28 July 2022

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<div class="fd__allinsight__section___header">Featured insights</div> <div class="fd__all__allinsight__section__subheader"></div>
<p>From geopolitical events to supply chain disruptions to volatile economic cycles, businesses across industries are facing unprecedented shifts. And those who adapt quickly have a distinct advantage over those who wait.</p>
<p>Remember when macroeconomic trends used to develop gradually over the course of years? When sales cycles evolved predictably over weeks and months? When customer experience was built over the course of dozens of face-to-face encounters? Today, these can all shift wildly in fractions of a second.</p>
<p>As businesses across industries scramble to transform themselves in a rapidly shifting business environment, the need for rich, fast, scalable customer insights has never been clearer.</p>