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Data-led Marketing

<p>Don’t just get customers, get the right customers</p>
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Drive growth with end-to-end marketing solutions

Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.

EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.

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Drive growth with end-to-end marketing solutions
Improve marketing performance with a data-led approach

It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend?

In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.

Learn more
Improve marketing performance with a data-led approach

It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend?

In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.

Learn more
Improve marketing performance with a data-led approach

It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend?

In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.

Learn more

Data-led marketing solutions

Collaborate with industry experts for targeted marketing. Precise planning for maximum impact.

Data enrichment

Data enrichment

<p>With 6,000+ data attributes on 244+ million individuals, including licensed multi-bureau credit data, our proprietary data sets offer a wealth of consumer information to augment your existing marketing efforts</p>
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Marketing analytics

Marketing analytics

<p>Gain valuable insights into what’s working — and why. Enhance targeting and campaign performance with a broad range of advanced analytics including audience segmentation, sentiment analysis, journey optimization, and marketing attribution</p>
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Lead generation

Lead generation

<p>Attract new customers and meet the evolving needs of existing clients with EXL’s hosted lead generation solution. Our cost-per-acquisition pricing model means you only pay for leads that have been properly qualified — allowing you to quickly scale</p>
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Agency services

Agency services

<p>Design and optimize campaigns that exceed expectations at every stage — from better-performing creative to digital advertising and direct mail deployment — with support from our experienced content, design, and production teams</p>

Benefits of data-led marketing

How does data-driven marketing drive growth?

Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.

Awards and recognition

Spotlight on achievements in excellence

Leader in Everest Group
Leader in Everest Group Analytics and Artificial Intelligence (AI) Services Specialists 2024
IDC
Major Player in IDC Marketscape for Artificial Intelligence Services 2023
Leader in Everest Group
Leader in Everest Group’s Advanced Analytics &amp; Insights 2021,2022
Gartner
Gartner Peer Insights Customers' Choice for Data and Analytics Services Providers 2020, 2021, 2022

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Drive Profitability with Data-Led Customer Strategies for P&C Insurers

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Insights

Explore the latest perspectives

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Smart prospecting: how data and technology transform wea...

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Grow your business with a data-led marketing approach

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Leverage powerful customer insights

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