Data-led Marketing Solutions

Drive growth with end-to-end marketing solutions

Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.

EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.

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Data-led marketing solutions

Collaborate with industry experts for targeted marketing. Precise planning for maximum impact.

Data enrichment

With 6,000+ data attributes on 244+ million individuals, including licensed multi-bureau credit data, our proprietary data sets offer a wealth of consumer information to augment your existing marketing efforts

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Marketing analytics

Gain valuable insights into what’s working — and why. Enhance targeting and campaign performance with a broad range of advanced analytics including audience segmentation, sentiment analysis, journey optimization, and marketing attri..

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Lead generation

Attract new customers and meet the evolving needs of existing clients with EXL’s hosted lead generation solution. Our cost-per-acquisition pricing model means you only pay for leads that have been properly qualified — allowing you t..

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Agency services

Design and optimize campaigns that exceed expectations at every stage — from better-performing creative to digital advertising and direct mail deployment — with support from our experienced content, design, and production teams