Data-led marketing
Drive growth with end-to-end marketing solutions
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.
EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.
Drive growth with end-to-end marketing solutions
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can...
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.
EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.
Show more
Data-led marketing solutions
Ready to differentiate your business in a competitive marketplace? Collaborate with EXL’s industry veterans to plan and precision-target your marketing efforts across channels.
Agency services
<p><span><span><span><span><span>Design and optimize campaigns that exceed expectations at every stage </span></span></span><span>— </span><span><span><span>from better-performing creative to digital advertising and direct mail deployment </span></span></span><span>— </span><span><span><span>with su...
Benefits of data-led marketing
How does data-driven marketing drive growth?
Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.
Benefits of data-led marketing
Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.
Proven outcomes
See how clients across industries have achieved long-term success aided by EXL’s data-led marketing solutions.
Article
Grow your business with a data-led marketing approach
Article
Grow your business with a data-led marketing approach
<p>Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.</p>
View
Article
<p>Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.</p>
Infographic
Leverage powerful customer insights
Infographic
Leverage powerful customer insights
<p>As businesses across industries scramble to transform themselves in a rapidly shifting business environment, the need for rich, fast, scalable customer insights has never been clearer.</p>
View
Infographic
<p>As businesses across industries scramble to transform themselves in a rapidly shifting business environment, the need for rich, fast, scalable customer insights has never been clearer.</p>
White paper
Customer centric omni-channel marketing for utilities
White paper
Customer centric omni-channel marketing for utilities
<p>Utilities consumers today are more empowered because of an increase in options to choose from, the ease of shifting to competitors, and better product knowledge. Digitalization is bringing forth this change, along with a significant increase in touchpoints with the customer.</p>
View
White paper
<p>Utilities consumers today are more empowered because of an increase in options to choose from, the ease of shifting to competitors, and better product knowledge. Digitalization is bringing forth this change, along with a significant increase in touchpoints with the customer.</p>