Marketing solutions
Marketing solutions
Drive opportunities and growth with end-to-end marketing solutions
Building strong relationships at every stage of the customer journey is critical in today’s competitive marketplace. But delivering precisely targeted interactions that meet customer’s unique needs can be a challenge for marketers. Discover the power of a data-led marketing approach combined with a deep understanding of your industry. From insurance to financial services, our proven methodology helps you identify and convert the customers you want most: the ones who spend more and stay longer.
What we do
Marketing strategy and planning: Work with industry veterans to precision-target your marketing efforts across online and offline channels.
- Digital marketing
- Media buying & planning
- Direct mail marketing
- Targeting & segmentation
Campaign development and deployment: Develop and optimize campaigns at every stage, from better-performing creative to direct mail deployment with support from our experienced content, design, and production teams.
- Lead generation
- Marketing as a service
- Creative messaging & development
- Campaign execution & measurement
Data enrichment: Leverage the most complete set of US consumer credit data available to augment your existing marketing efforts. At EXL, we have over 6,000+ data attributes on more than 244M individuals.
- Proprietary data sets
- Data sourcing
- Data processing
- Production management
Marketing analytics: Get smarter about your addressable market and campaigns with insights that show you what’s working and why.
- Audience targeting
- Performance analytics
- Text analytics
- Predictive analytics
Who we serve
- Insurance
- Financial services
- Health
With our domain expertise, end-to-end capabilities, exceptional talent and continuous innovation, we help you drive growth, reduce risk and improve business outcomes.
