- Identified customer segments powered by machine learning to improve targeting for a major sports league
- Improved customer experience via digital transformation and omni-channel marketing optimization for a top global sports property and content creator
- Determined key drivers of a game’s TV ratings and proposed game/programming schedules to maximize viewership for a top sports league
- Evaluated price of media content to optimize programming schedule for a leading global sports and entertainment company
- Determined customer sentiment by analyzing social media interactions for a global sports entertainment organization
- Derived actionable insights from live game attendee's surveys feedback by removing team performance bias and using advanced text analytics for sports clubs
We empower leagues and sports clubs to leverage their own data and third party data, to gain deeper insights and optimize key areas of their offering to provide immersive fan-experiences and boost revenue growth.
EXL brings the perfect mix of analytics talent, global scale and industry experience to help leading sports organizations succeed. We deploy data management, sophisticated modeling capabilities, text and sentiment mining, and proprietary methodologies to deliver high-impact solutions.
The result is personalization increasing fan engagement, optimized schedules increasing viewership, campaign optimization improving stadium occupancy and insights guiding towards new channels for growth and profitability. Don’t just take our word for it – here is recent recognition EXL received from industry analysts for analytic achievements:
- Strong Performer in "The Forrester WaveTM: Customer Analytics Service Providers, Q2 2019";
- Named a “Strong Performer” in Forrester Research "Customer Analytics Service Providers, Q2 2019"
- Received Honorable Mention as a “Pure Play D&A Provider” in Gartner's report "Magic Quadrant for Data and Analytics Service Providers, Worldwide"