What We Do

We empower leagues and sports clubs to leverage their own data and third party data, to gain deeper insights and optimize key areas of their offering to provide immersive fan-experiences and boost revenue growth.

Fan 360°: Engagement and Value Optimization
For sports leagues and teams

Is your fan only a viewer? Attendee, shopper or gamer? Meet your fans where they are and strengthen the lifelong bond.

• Data integration
• Fan segmentation
• Fan digital engagement
• Fan social media engagement
• Fan LTV
Fan Experience/Club Operations
For sports leagues, teams and stadium operations

Sports fans are passionate and vocal. Insights mined timely and accurately deliver greater value.

• Survey insights and reporting
• De-biasing for performance effects
• Text mining/AI for fan sentiment
• Ticket pricing
• Scalper management
• Interactive, customizable survey bots
Digital Marketing Optimization
For sports leagues and teams

Reach fans with the right content, at the right time, over the right channels.

• Ticketing/merchandise campaigns 
• Next best product/content                        recommendation 
• Data driven campaign strategy
• Experimentation center of excellence
Content (TV &Digital) Optimization
For sports leagues, teams and broadcasters

Nail biting finish? Star player comeback? Monetize your media assets to the fullest.

• Optimize linear TV
• TV ratings prediction
• Large scale constrained optimization
• Constraint quantification
• Optimize digital content
• Real time trends monitoring

A look at our success
  • Identified customer segments powered by machine learning to improve targeting for a major sports league
  • Improved customer experience via digital transformation and omni-channel marketing optimization for a top global sports property and content creator
  • Determined key drivers of a game’s TV ratings and proposed game/programming schedules to maximize viewership for a top sports league
  • Evaluated price of media content to optimize programming schedule for a leading global sports and entertainment company  
  • Determined customer sentiment by analyzing social media interactions for a global sports entertainment organization 
  • Derived actionable insights from live game attendee's surveys feedback by removing team performance bias and using advanced text analytics for sports clubs


Why exl
Digital Transformation. Strengthened by deep knowledge of domains.

EXL brings the perfect mix of analytics talent, global scale and industry experience to help leading sports organizations succeed. We deploy data management, sophisticated modeling capabilities, text and sentiment mining, and proprietary methodologies to deliver high-impact solutions. 

The result is personalization increasing fan engagement, optimized schedules increasing viewership, campaign optimization improving stadium occupancy and insights guiding towards new channels for growth and profitability. Don’t just take our word for it – here is recent recognition EXL received from industry analysts for analytic achievements: 

  • Strong Performer in "The Forrester WaveTM: Customer Analytics Service Providers, Q2 2019"; 
  • Named a “Strong Performer” in Forrester Research "Customer Analytics Service Providers, Q2 2019" 
  • Received Honorable Mention as a “Pure Play D&A Provider” in Gartner's report "Magic Quadrant for Data and Analytics Service Providers, Worldwide" 
in analytics
providing advanced analytics capabilities
of two Aecus Automation Awards for leadership in digital transformation, including Robotic Process Automation (RPA), cognitive computing, and advanced analytics

Contact US