Data-led marketing

Data-led marketing

Don’t just get customers, get the right customers

Data-led marketing

Don’t just get customers, get the right customers

Drive growth with end-to-end marketing solutions

Drive opportunities and growth with end-to-end marketing solutions

Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.

EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.

Drive growth with end-to-end marketing solutions

Drive opportunities and growth with end-to-end marketing solutions
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can...
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge. EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.
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Improve marketing performance with a data-led approach
It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend? In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.
Learn more
Improve marketing performance with a data-led approach
It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend? In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.
Learn more
Improve marketing performance with a data-led approach
<p>It doesn’t matter how many leads marketers deliver to sales teams if very few of them convert into actual customers. With competition rising and budgets tightening, how can companies acquire new customers while optimizing their marketing spend?</p> <p>In this white paper, we explore how to leverage data and analytics to identify the most qualified leads and optimize investments in near real time.</p>
Learn more
Benefits of data-led marketing

How does data-driven marketing drive growth?

Get a holistic view of customers
Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.
Benefits of data-led marketing
Get a holistic view of customers
Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.

Testimonials

What EXL customers are saying

Leveraging data and analytics to drive member acquisition and engagement.
Rina Johnson
Vice President of Marketing for Patelco Credit Union

Testimonials

What EXL customers are saying

Leveraging data and analytics to drive member acquisition and engagement.
Rina Johnson
Vice President of Marketing for Patelco Credit Union
Featured insights
Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.
As businesses across industries scramble to transform themselves in a rapidly shifting business environment, the need for rich, fast, scalable customer insights has never been clearer.
Utilities consumers today are more empowered because of an increase in options to choose from, the ease of shifting to competitors, and better product knowledge. Digitalization is bringing forth this change, along with a significant increase in touchpoints with the customer.