LDS™ new business and underwriting solution

Unlock new markets and distribute any product

LDS™ new business and underwriting solution

Unlock new markets and distribute any product

Solution highlights

LDS
LDS
LDS

Easily integrate into existing systems

LDS

Reduced overall cost of ownership

LDS

Rapid product build

LDS

Fully agnostic – any product, platform, location, or channel

LDS

  • Easily integrate into existing systems
  • Reduced overall cost of ownership
  • Rapid product build
  • Fully agnostic – any product, platform, location, or channel
Featured insights
A regional insurance company with more than 2,000 independent agencies throughout the eastern U.S. was seeking a new digital solution for their life insurance application process.
According to a recent report by McKinsey, the pandemic only accelerated “fluid-less” underwriting practices, as insurers that modernized core underwriting systems prior to COVID proved to be better positioned to adapt to the new realities experienced during the pandemic.
The right administration solution can provide companies with competitive advantages for years to come due to the significant improvements in the speed of bringing new products to market and lower costs.
LDS Leadership
Ajmal Malik Rick Barkal Kelly Davis
Ajmal Malik
Vice President, LDS Product Manager

Ajmal Malik is the Product Manager and one of the key architects that has designed and built EXL’s market leading LDS platform and subsequently delivered and implemented the solution successfully throughout the US, UK and Europe for the past 16 years. Ajmal has been building and implementing software systems within the life, banking and the financial services sector for over 20 years. Ajmal is leading our L&A solutions strategy and responsible for establishing the Life Digital Suite Product Roadmap and directing the evolution of the platform, leading it to its global award-winning status because of the enhanced AI capabilities. Ajmal is a Certified PMC II Product Manager and holds a number of CII Financial Services qualifications. Ajmal has a Law degree LLB (Hons) from Manchester Law School.

Rick Barkal
Vice President, LDS Sales

Rick leads the sales efforts for the LDS New Business and Underwriting platform. He has over 20 years of experience helping carriers achieve their objectives through software solutions, BPO and TPA services. Rick plays a key role in the development of strategies and execution to grow the market share of LDS within the life, annuity and specialty benefits space for both individual and group carriers. Rick received his degree in Finance from the University of Colorado and an MBA in Information Systems from DePaul University.

Kelly Davis
Sr. AVP, New Business and Underwriting Innovation, LDS

Kelly is the SME and lead for EXL's Life Underwriting solution, LDS™. She has 20+ years’ experience underwriting Life, LTC, CI & DI. She is responsible for driving the underwriting strategy for LDS™ and creating the dynamic ecosystem. She works with clients to evaluate their current underwriting philosophy, provides recommendations to minimize mortality slippage and enhance the customer journey utilizing LDS™, EXL’s digital platform to achieve maximum benefit.

Kelly has a multitude of experience working for both direct carriers as well as responsible for managing a client solutions team for a major reinsurance digital platform.

Kelly holds her FALU, FLMI, ARA and ACS Underwriting designations.