Lead generation
High intent leads that increase conversion
We help our clients attract new and re-target legacy customers using a variety of online and offline methods. Through our data and analytic models, we help clients drive growth through increased conversion and lowered cost per acquisition.
Our value to you
- Generate high intent inbound calls: Send calls directly to your call center on a cost-per-call basis
- Lead generation: Drive prospects directly into your CRM, dialer, or database through automated integration
- Cost per acquisition (CPA): Only pay for leads that convert from your website
- Acquisition modeling: Leverage data analytics utilizing client and third-party data to identify look-alike audiences
- Domain expertise: Insurance and Benefits (Individual/Group/Medicare), Healthcare, and Financial Services
Capabilities
Supplement existing marketing efforts: Adding unique sources and channels to help supplement current marketing efforts
Scalable execution: Robust breadth of sources and targeting to ensure volume goals are met
Omni-channel capabilities: Acquire interested candidates by offline and online channels, expanding reach and awareness
Fully compliant to industry standards: All marketing materials are TCPA, CAN SPAM compliant and adhere to compliance best practices
Solutions & services
Marketing solutions
- Customer 360: Create a holistic view of members to optimize performance and enable the rapid evolution of customer experience and digital marketing strategies
- Individual and group lead generation: Identify and reach consumers and businesses with customized nurture strategies that expand throughout the entire buyer’s journey, creating more qualified leads
- CRM health: Evaluate how your CRM integrates with other platforms to enable automation, ensure data accuracy and expand overall demand generation capabilities
Digital solutions on the cloud
Our ever-growing suite of digital tools leverage a comprehensive set of reusable components to enable rapid design and deployment and speed to outcomes.
- EXL EXELIA.AI™: Enable intelligent, content-specific interactions with customers across any channel
- EXL XTRAKTO.AI™: Harvest information from unstructured documents and images
Industry recognition
Featured insights
Article
Grow your business with a data-led marketing approach
Article
Grow your business with a data-led marketing approach
Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.
View
Article
Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.
White paper
A data-driven, holistic approach to lead generation
White paper
A data-driven, holistic approach to lead generation
In today’s competitive marketplace, budgets are tight and marketing and sales executives need to do what they can to eliminate waste while identifying the most qualified, winnable leads.
View
White paper
In today’s competitive marketplace, budgets are tight and marketing and sales executives need to do what they can to eliminate waste while identifying the most qualified, winnable leads.
Solution sheet
Amplifying your medicare sales
Solution sheet
Amplifying your medicare sales
With 10,000 baby boomers aging into Medicare range each day, Medicare enrollment has almost doubled within the last decade. In addition, the annual margins in the Medicare Advantage market were double the margins of individual and group markets. All these factors have made the Medicare Advantage market very attractive for existing players as well as investor-funded new market entrants.
View
Solution sheet
With 10,000 baby boomers aging into Medicare range each day, Medicare enrollment has almost doubled within the last decade. In addition, the annual margins in the Medicare Advantage market were double the margins of individual and group markets. All these factors have made the Medicare Advantage market very attractive for existing players as well as investor-funded new market entrants.
Video
Formula of insurance innovation success: AI, analytics a...
Video
Formula of insurance innovation success: AI, analytics and automation
Rohit Kapoor, Vice Chairman & Chief Executive Officer, EXL Service talks to The Economist about the evolution of the insurance industry. He finds the insurance industry in interesting times. “There is a big shift towards consumerism,” he explains. “That means the individual consumer is becoming more and more important. You need to have a much more customized offering and the ability to deliver it in real-time.”
View
Video
Rohit Kapoor, Vice Chairman & Chief Executive Officer, EXL Service talks to The Economist about the evolution of the insurance industry. He finds the insurance industry in interesting times. “There is a big shift towards consumerism,” he explains. “That means the individual consumer is becoming more and more important. You need to have a much more customized offering and the ability to deliver it in real-time.”
Solution sheet
EXL health performance marketing services
Solution sheet
EXL health performance marketing services
We help health care companies unlock the potential of precision marketing. With Human Ingenuity, we look and go deeper to help solve health care companies’ most pressing challenges.
View
Solution sheet
We help health care companies unlock the potential of precision marketing. With Human Ingenuity, we look and go deeper to help solve health care companies’ most pressing challenges.