Performance marketing solutions
High intent leads that increase conversion
We help our clients attract new and re-target legacy customers using a variety of online and offline methods. Through our data and analytic models, we help clients drive growth through increased conversion and lowered cost per acquisition.
Our value to you
- Generate high intent inbound calls: Send calls directly to your call center on a cost-per-call basis
- Lead generation: Drive prospects directly into your CRM, dialer, or database through automated integration
- Cost per acquisition (CPA): Only pay for leads that convert from your website
- Acquisition modeling: Leverage data analytics utilizing client and third-party data to identify look-alike audiences
- Domain expertise: Insurance and Benefits (Individual/Group/Medicare), Healthcare, and Financial Services
Capabilities
Supplement existing marketing efforts: Adding unique sources and channels to help supplement current marketing efforts
Scalable execution: Robust breadth of sources and targeting to ensure volume goals are met
Omni-channel capabilities: Acquire interested candidates by offline and online channels, expanding reach and awareness
Fully compliant to industry standards: All marketing materials are TCPA, CAN SPAM compliant and adhere to compliance best practices
Solutions & services
Marketing solutions
- Customer 360: Create a holistic view of members to optimize performance and enable the rapid evolution of customer experience and digital marketing strategies
- Individual and group lead generation: Identify and reach consumers and businesses with customized nurture strategies that expand throughout the entire buyer’s journey, creating more qualified leads
- CRM health: Evaluate how your CRM integrates with other platforms to enable automation, ensure data accuracy and expand overall demand generation capabilities
Digital solutions on the cloud
Our ever-growing suite of digital tools leverage a comprehensive set of reusable components to enable rapid design and deployment and speed to outcomes.
- EXL Exelia.AI™: Enable intelligent, content-specific interactions with customers across any channel
- EXL XTRAKTO.AI™: Harvest information from unstructured documents and images
