Lead generation
High intent leads that increase conversion
We help our clients attract new and re-target legacy customers using a variety of online and offline methods. Through our data and analytic models, we help clients drive growth through increased conversion and lowered cost per acquisition.
Our value to you
- Generate high intent inbound calls: Send calls directly to your call center on a cost-per-call basis
- Lead generation: Drive prospects directly into your CRM, dialer, or database through automated integration
- Cost per acquisition (CPA): Only pay for leads that convert from your website
- Acquisition modeling: Leverage data analytics utilizing client and third-party data to identify look-alike audiences
- Domain expertise: Insurance and Benefits (Individual/Group/Medicare), Healthcare, and Financial Services
Capabilities
Solutions & services
Marketing solutions
- Customer 360: Create a holistic view of members to optimize performance and enable the rapid evolution of customer experience and digital marketing strategies
- Individual and group lead generation: Identify and reach consumers and businesses with customized nurture strategies that expand throughout the entire buyer’s journey, creating more qualified leads
- CRM health: Evaluate how your CRM integrates with other platforms to enable automation, ensure data accuracy and expand overall demand generation capabilities
Digital solutions on the cloud
Our ever-growing suite of digital tools leverage a comprehensive set of reusable components to enable rapid design and deployment and speed to outcomes.
- EXL Exelia.AI™: Enable intelligent, content-specific interactions with customers across any channel
- EXL XTRAKTO.AI™: Harvest information from unstructured documents and images
Industry recognition
Article
Grow your business with a data-led marketing approach
Article
Grow your business with a data-led marketing approach
<p>Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.</p>
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Article
<p>Global events of the past three years have accelerated the shift to digital across every function of an organization, from operations to marketing and everything in between. And, as new consumer behaviors emerge and the demand for instant gratification with digital transactions continues to increase, only those who have embraced this shift will succeed.</p>
White paper
A data-driven, holistic approach to lead generation
White paper
A data-driven, holistic approach to lead generation
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White paper
Solution sheet
Amplifying your medicare sales
Solution sheet
Amplifying your medicare sales
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Solution sheet
Video
Formula of insurance innovation success: AI, analytics a...
Video
Formula of insurance innovation success: AI, analytics and automation
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Video
Solution sheet
EXL health performance marketing services
Solution sheet
EXL health performance marketing services
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Solution sheet