Mountains of consumer data alone do not automatically yield marketing success; and decision analytics for corporate marketers is about more than incremental gains to ongoing efforts.
EXL leverages award-winning techniques that utilize structured and unstructured data, such as social media, to help banks target a wide-open small business customer base more efficiently and with a better return. We help clients develop new lending and insurance products and help them increase wallet share.
We go beyond simply analyzing data to improve customer targeting and analyze campaign performance.
Increase in potential annual sales realized from optimizing media mix investment
Increase in customer online acquisition from personalizing marketing emails
Higher conversion rate from online warm leads compared to business-as-usual leads
How social media platforms create opportunities for companies to market goods and services based on their customers’ major life events..
EXL’s proprietary analytics methodologies and techniques take the guesswork out of understanding the efficiency and relevance of digital and content marketing.
Five ways EXL equips utility and financial institutions for small business applications that improve customer targeting and returns.